The Color Pink

This spring/summer season Clementines has curated its collection of shoes around three themes; Embellish Your Life, Real Shoes for Real Women, and The Color Pink.

Let’s start with the one that has been sweeping the nation both on the sidewalks and on the runway, The Color Pink. 

Missoni, fall 2017 Credit Valerio Mezzanotti for The New York Times

Pink has always been a weird color for people as its purpose is undefined, and our preferences, opinions, and interactions with the color seem to change throughout our lifetime.

From the time we are born, pink becomes inherent in our lives, especially if you are female. Bows, dolls, stuffed animal elephants, the cutest little onesies, all usually pink. With age comes a change in the shade we like. It seems opinions shift from a baby pink to a brighter, more bold shade of the color and a more neutral mauve/rose tone. Think about it. Do you have a favorite party dress or shoes that are hot pink? What about a specific lipstick or nail color? How about a rose blouse or skirt there to achieve some subdued sex appeal? As much a some of us try to push ourselves away from the color, mostly out of rebellion, we all have some attraction to particular shades of pink deep down.

So why are there so many robust yet varying feelings that surround this color?

A fascinating article Pink Wasn’t Always Girly, written by Anna Broadway of the Atlantic, digs into the phenomena of the history of pink and the ever changing place it has in our lives. Here’s a little synopsis:

Dating back to the 18th century “pink was initially considered slightly masculine as a diminutive of red which was thought to be a warlike color.” While the shade, we refer to as baby pink, “evoked health and youth.” Both “pink and blue were suggested as interchangeable, gender-neutral nursery colors.”

Throughout the 19th century, “Freud and other psychologists’ theories of childhood development gained hold, parents begin to differentiate their offspring’s sex earlier on.” It was this assignment of gender roles that began the shift in pink as defining color for young females.

Fast forward  to the 1950s, when gender roles become even more pronounced and when pink becomes the it color “associated with femininity.”

The 1960’s, 1970’s, and 1980’s, with each decade change, brought a flip-flop of appreciation and likability of the color. These shifts seem correlated with women’s roles in society. When women were fighting for equality in the workforce and adopted a more masculine style, pink became a universal color between sexes. 

That brings us to 1990’s and 2000’s which “brought a new appropriation of pink as fierce and powerful.” And now, seventeen years after the turn of the millennium, pink is becoming more even more strongly correlated with female empowerment.  This light pink shade has even been dubbed "Millenial Pink".

Kat Maconie, Winona, a Clementines favorite for spring. Credit Anna Hoychuk 

So why is The Color Pink one of Clementines themes for spring? It’s because we believe so strongly in female empowerment and think that every woman should have a little fun and be a little fierce with a pop of pink.

We are embracing our femininity. We are unified. We are pink. And we are loud.


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